BNPL impact on e-commerce average order value 2022, by store size

In 2022, big e-commerce sites providing Buy Now, Pay Later (BNPL) options could count on higher average online orders (AOV). A worldwide study showed that online stores with annual revenue between one and ten million U.S. dollars would generate online orders worth nearly 280 U.S. dollars when providing BNPL options, compared to under 250 U.S. dollars without offering BNPL payment. In addition to that, online stores providing BNPL options reported higher online traffic.

Buy Now, Pay Later on Amazon Prime Day

In the United States, BNPL plays an important role in sales events. The value of purchases made on Amazon on Prime Day increased between 2022 and 2023. In the latest year, shoppers spent 461 million U.S. dollars on the first Prime Day and 466 million U.S. dollars on day two using BNPL options. This represented nearly a 100 million U.S. dollar increase compared to the previous year.

Buy Now, Pay Later in online shopping

BNPL contributes to the success of several e-commerce formats in the United States. In a 2023 survey, 17 percent of shoppers considered BNPL options a leading feature driving sign-ups to retail subscription boxes. In 2022, an even higher number of U.S. shoppers appreciated BNPL services offered in live commerce events, with Gen X consumers being the most enthusiastic about it (62 percent).