Growth of marketing budget in China 2020-2024

Published by
Lai Lin Thomala,
Mar 13, 2024
According to a survey on digital marketing, advertisers in China reported to spend an average of eight percent more on marketing in 2023 compared to the previous year. The figure was lower than the expectation. Marketing budget was anticipated to grow by 11 percent in 2024.

Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024

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Release date

January 2024

Region

China

Survey time period

September 15 to November 15, 2023

Number of respondents

around 200 prior 2022; 257 in 2023

Special properties

among advertisers; including both traditional and digital marketing

Method of interview

Online survey

Supplementary notes

*Estimate.

Original survey question:
Compared to 2022, how much did the marketing spending change in your company in 2023? Now compared to 2023, how much would the budget on marketing change in 2024?

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