Willingness to pay shipping fees in e-commerce in Japan 2023, by order value

Published by C. Diep, Apr 8, 2024

According to a survey conducted in March 2023 in Japan, the majority of shoppers stated that they would not order online if shipping fees needed to be paid. However, if shipping fees were required, respondents were lower amounted the lower their order value was. Only two percent of online shoppers were willing to pay shipping fees of over two thousand Japanese yen for orders valued at over 10 thousand yen.

Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value

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Release date

September 2023

Region

Japan

Survey time period

March 2023

Number of respondents

6,185 respondents

Age group

20-79 years

Method of interview

Online survey

Supplementary notes

Original question: "How much would you pay for shipping fees for items purchased online (per delivery)?"

100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.

Figures may not add up to 100 percent due to rounding by the source.

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