Asia: willingness to pay more for an electric car by country 2024

According to the survey conducted by Rakuten Insight in January 2024, 63 percent of the respondents in India were willing to pay more for an electric car compared to conventional cars. In comparison, 24 percent of the respondents in Japan were willing to pay more for electric cars compared to conventional cars as of January 2024.

Share of consumers who are willing to pay more for an electric car in Asia in 2024, by selected country

Characteristic	Share of respondents
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Release date

March 2024

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Region

Asia

Survey time period

January 19 to 31, 2024

Number of respondents

95,216 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "How much are you willing to pay for an electric car?"

Number of respondents in:
Hong Kong - 2,565;
Indonesia - 10,386;
India - 26,355;
Japan - 424;
South Korea - 5,612;
Malaysia - 10,029;
the Philippines - 6,818;
Singapore - 4,645;
Thailand - 15,528;
Taiwan - 10,187;
and Vietnam - 2,667.

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