Share of consumers who have tried plant-based meat Asia 2024, by country
In a survey from Rakuten Insight conducted in February 2024 in Asia, 64 percent of the respondents from Singapore said that they had tried plant-based meat alternatives, which was the highest percentage in the region. In contrast, 31 percent of the people surveyed in South Korea stated to have consumed plant-based meat or its products as of February of the same year.