China: popular outfit styles among young adults on social media 2024

Neo-Chinese was the favorite fashion style among young adults in China, based on the amount of interest displayed on social media platforms. Almost seven in every ten social media users aged from 19 to 24 year olds had browsed related content on social media. Additionally, this group showed keen interest and sensitivity towards the most recent fashion trends, such as balletcore, Mint Mambo, and Brandy Melville styles.

Outfit styles grabbing most attention among young adults on social media in China in February 2024

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Release date

April 2024

More information

Region

China

Survey time period

February 2024

Age group

19-24 years

Supplementary notes

According to the source, the level of interest refers to the proportion of users browsing for particular terms or topics among all the age group users.

The data was collected from six major social media platforms in China, i.e. Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.

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