During a survey carried out in November 2021 among marketers from 10 countries worldwide, 45 percent of respondents stated that balancing data privacy requirements and expectations with the right level of personalization was the largest challenge they faced when using data in digital advertising. Creating a single view of the customer with other marketing channels ranked second, named by 43 percent of the interviewed.
Challenges faced by marketers when using data in digital advertising worldwide as of November 2021
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Forrester Research. (February 15, 2022). Challenges faced by marketers when using data in digital advertising worldwide as of November 2021 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
Forrester Research. "Challenges faced by marketers when using data in digital advertising worldwide as of November 2021." Chart. February 15, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
Forrester Research. (2022). Challenges faced by marketers when using data in digital advertising worldwide as of November 2021. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
Forrester Research. "Challenges Faced by Marketers When Using Data in Digital Advertising Worldwide as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
Forrester Research, Challenges faced by marketers when using data in digital advertising worldwide as of November 2021 Statista, https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/ (last visited May 11, 2024)
Challenges faced by marketers when using data in digital advertising worldwide as of November 2021 [Graph], Forrester Research, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/