Nordics: tablet shopping channels 2014

Published by Statista Research Department, Feb 19, 2015
This statistic presents the share of tablet shoppers in Nordic countries who used various mobile shopping channels as of November 2014. During the survey period, it was found that 28 percent of Swedish tablet shoppers had purchased goods or services through an app in the preceding 12 months.

Thinking about shopping online through your tablet, which of the following ways have you made a purchase in the past 12 months?

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Source

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Release date

February 2015

Region

Denmark, Norway, Sweden

Survey time period

September 9 to November 3, 2014

Number of respondents

Denmark n = 77; Sweden n = 61; Norway n = 87

Age group

18 years and older

Special properties

Tablet shoppers

Supplementary notes

Total survey n = 17,519
Activitites done in the past 12 months
Values may not add up to 100 percent due to rounding.

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