The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with 58 percent of respondents remembering those ads.
Digital advertising recall among internet users in the United States as of July 2015, by ad format and device
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eMarketer, & Undertone. (August 4, 2015). Digital advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, und Undertone. "Digital advertising recall among internet users in the United States as of July 2015, by ad format and device." Chart. August 4, 2015. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, Undertone. (2015). Digital advertising recall among internet users in the United States as of July 2015, by ad format and device. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, and Undertone. "Digital Advertising Recall among Internet Users in The United States as of July 2015, by Ad Format and Device." Statista, Statista Inc., 4 Aug 2015, https://www.statista.com/statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer & Undertone, Digital advertising recall among internet users in the United States as of July 2015, by ad format and device Statista, https://www.statista.com/statistics/451176/digital-ad-recall-usa-format-and-device/ (last visited April 23, 2024)
Digital advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph], eMarketer, & Undertone, August 4, 2015. [Online]. Available: https://www.statista.com/statistics/451176/digital-ad-recall-usa-format-and-device/