During an early 2023 survey conducted among senior brand marketers from the United Kingdom, 74 percent of respondents said they expected that their programmatic investment to grow in 2023. Additionally, 24 percent stated they were using artificial intelligence (AI) for programmatic buying.
Selected data on programmatic advertising in the United Kingdom as of February 2023
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
8
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Number of RTB transfers of European consumer data 2021, by country
Marketer insights
8
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Programmatic DOOH advertising buying methods in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
Consumer insights
8
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by issue
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Basic Statistic Consumers in favor of watching ads in exchange for free content worldwide 2020
Further related statistics
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- Programmatic digital display ad spending in the UK 2013-2016, by device
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Desktop share of programmatic digital display ad spending in the UK 2013-2016
- Programmatic digital display ad spending growth in the UK 2013-2016
- Programmatic share of display ad spend in the UK 2013-2024
- Spending on programmatic advertising in Finland 2014-2018, by platform
- Spending on programmatic advertising in Finland 2014-2018, by deal type
- Programmatic display advertising spending in the Netherlands Q1 2013- Q3 2015
- Marketers leading barriers to increasing programmatic ad spend 2015
- Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic buying share of display advertising spending in France 2011-2018
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic desktop video ad spend in the U.S. 2019-2022
- OOH ad spend annual growth rate in the UK 2023-2024
Further Content: You might find this interesting as well
Statistics
- Programmatic digital display ad spending in the UK 2013-2016, by device
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Desktop share of programmatic digital display ad spending in the UK 2013-2016
- Programmatic digital display ad spending growth in the UK 2013-2016
- Programmatic share of display ad spend in the UK 2013-2024
- Spending on programmatic advertising in Finland 2014-2018, by platform
- Spending on programmatic advertising in Finland 2014-2018, by deal type
- Programmatic display advertising spending in the Netherlands Q1 2013- Q3 2015
- Marketers leading barriers to increasing programmatic ad spend 2015
- Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic buying share of display advertising spending in France 2011-2018
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic desktop video ad spend in the U.S. 2019-2022
- OOH ad spend annual growth rate in the UK 2023-2024
Various sources (TalkCMO). (April 20, 2023). Selected data on programmatic advertising in the United Kingdom as of February 2023 [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO). "Selected data on programmatic advertising in the United Kingdom as of February 2023." Chart. April 20, 2023. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO). (2023). Selected data on programmatic advertising in the United Kingdom as of February 2023. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO). "Selected Data on Programmatic Advertising in The United Kingdom as of February 2023." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO), Selected data on programmatic advertising in the United Kingdom as of February 2023 Statista, https://www.statista.com/statistics/475150/programatic-advertising-uk/ (last visited April 28, 2024)
Selected data on programmatic advertising in the United Kingdom as of February 2023 [Graph], Various sources (TalkCMO), April 20, 2023. [Online]. Available: https://www.statista.com/statistics/475150/programatic-advertising-uk/