The statistic displays the most frequent activities carried out during TV ad breaks in the United Kingdom (UK) in 2016. According to IAB UK, respondents were most likely to go online via a connected device during an ad break, followed by talking to someone in the room.
Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016
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IAB UK. (February 11, 2016). Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved May 25, 2024, from https://www.statista.com/statistics/513253/most-frequent-activity-during-tv-ad-breaks-uk/
IAB UK. "Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016." Chart. February 11, 2016. Statista. Accessed May 25, 2024. https://www.statista.com/statistics/513253/most-frequent-activity-during-tv-ad-breaks-uk/
IAB UK. (2016). Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: May 25, 2024. https://www.statista.com/statistics/513253/most-frequent-activity-during-tv-ad-breaks-uk/
IAB UK. "Most Frequent Activity during Tv Ad Breaks in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 11 Feb 2016, https://www.statista.com/statistics/513253/most-frequent-activity-during-tv-ad-breaks-uk/
IAB UK, Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/513253/most-frequent-activity-during-tv-ad-breaks-uk/ (last visited May 25, 2024)
Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016 [Graph], IAB UK, February 11, 2016. [Online]. Available: https://www.statista.com/statistics/513253/most-frequent-activity-during-tv-ad-breaks-uk/