TV net advertising spending in the Netherlands 2012-2021
Net spending on television advertising in the Netherlands reached approximately 903 million euros at the end of 2021. The source mentions that since 2016, these numbers include expenditure on online platforms of the broadcasters. "Spots", for example, also include pre-roll campaigns. Campaigns with social influencers of broadcasters RTL and Talpia were included in the "non-spot" category. For both categories, the numbers reported were without a fee for the advertising agency.