Drivers for online purchases of cosmetic products in Italy 2022

Published by
Dominique Petruzzi,
Feb 20, 2024
In 2022, about 30 percent of online shoppers considered better prices as the main driver for online purchases in Italy. Additionally, other important reasons to choose online shopping for cosmetics products were special deals, a wide selection, and bundles with other purchases .

Distribution of the main drivers for online purchases of cosmetics products in Italy in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2023

Region

Italy

Survey time period

2022

Special properties

online buyers of cosmetic products

Supplementary notes

The source asked the following question: "What are the two main reasons you shop for cosmetic products online and not through traditional channels?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Cosmetics market in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Cosmetics market in Italy

Global market overview

6

Key figures of the industry

7

Consumption

6

Leading companies

8

Cosmetics in pharmacies

6

Consumer behavior

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Cosmetics market in ItalyCosmetics industry in the U.S.Cosmetics industryCosmetics and hygiene industry in FranceCosmetics and perfume market in Spain
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu