This statistic presents the share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (28 countries) as of 2015, by purpose of use. Of tour operators and travel agencies with internet access, 69 percent used social media to develop the enterprise's image or market products; a similar proportion of accommodation enterprises used social media for the same purpose.
Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose
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Eurostat. (May 11, 2017). Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat. "Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose." Chart. May 11, 2017. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat. (2017). Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat. "Share of Tour Operators, Travel Agencies and Accommodation Enterprises Using Social Media in The European Union (Eu-28) in 2016, by Purpose." Statista, Statista Inc., 11 May 2017, https://www.statista.com/statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat, Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose Statista, https://www.statista.com/statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/ (last visited May 15, 2024)
Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose [Graph], Eurostat, May 11, 2017. [Online]. Available: https://www.statista.com/statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/