Annual global retail sales of licensed character merchandise from 2014 to 2019
This statistic displays the value of annual global retail sales of licensed entertainment and character merchandise from 2014 to 2019. In 2019, merchandise sales in this product category reached 128.4 billion U.S. dollars in sales. This was an increase of approximately 5.7 billion dollars from the previous year. The category accounted for 43.8 percent of all global retail sales of licensed merchandise.