The statistic shows a comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017. According to the estimates, display ad market in 2017 was worth approximately 100 billion U.S. dollars. At the same time, 42 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
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OnAudience. (September 6, 2017). Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. "Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)." Chart. September 6, 2017. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. (2017). Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. "Comparison of Display Advertising Market Value and Ad Blocking Losses Worldwide in 2016 and 2017 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Sep 2017, https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience, Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/ (last visited May 15, 2024)
Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) [Graph], OnAudience, September 6, 2017. [Online]. Available: https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/