This statistic presents information on the share of native digital display advertising in the United States in 2018 and 2020, by type. According to the source, 86.7 percent of native digital display ads in 2018 were programmatic, whereas this figure is expected to grow by one percent by 2020.
Share of native digital display advertising in the United States in 2018 and 2020, by type
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Statistics
eMarketer. (March 18, 2019). Share of native digital display advertising in the United States in 2018 and 2020, by type [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. "Share of native digital display advertising in the United States in 2018 and 2020, by type." Chart. March 18, 2019. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. (2019). Share of native digital display advertising in the United States in 2018 and 2020, by type. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. "Share of Native Digital Display Advertising in The United States in 2018 and 2020, by Type." Statista, Statista Inc., 18 Mar 2019, https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer, Share of native digital display advertising in the United States in 2018 and 2020, by type Statista, https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/ (last visited May 21, 2024)
Share of native digital display advertising in the United States in 2018 and 2020, by type [Graph], eMarketer, March 18, 2019. [Online]. Available: https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/