Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

Statistics report on U.S. on Generation Z and millennial shopping behavior

Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

This statistics report provides an in-depth look at consumer behavior among the various generations in the United States, specifically analzying the habits and attitudes of Generation Z and Generation Y (millennials). The first chapter provides a general demographic overview. This is then followed by a section on generational consumer habits, online versus offline shopping behavior, a chapter on consumer goods, and lastly, an overview of holiday shopping behavior.

Table of contents

Demographics

4
  • Premium Statistic U.S. population by generation 2022
  • Basic Statistic U.S. population share by generation 2022
  • Premium Statistic U.S. mean disposable household income 2022, by generation
  • Premium Statistic U.S. annual household expenditures 2022, by generation

Consumer behavior & attitudes

9
  • Basic Statistic Main channels to buy products for consumers the U.S. 2022, by generation
  • Premium Statistic U.S. consumers concerned about ability to spend due to inflation 2023, by generation
  • Premium Statistic U.S. consumers planning to budget due to financial concerns 2023, by generation
  • Premium Statistic Share of U.S. consumers who buy products due to brand trust 2022, by generation
  • Premium Statistic Gen Z and millennial consumers expectations from AR apps when shopping U.S. 2022
  • Basic Statistic Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
  • Premium Statistic Favorite brands among Gen Z consumers in the U.S. 2022
  • Basic Statistic Favorite brands, products, and services among U.S. millennials 2021
  • Basic Statistic U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021

Online & offline shopping by product category

8
  • Basic Statistic Shopping channel preference among millennials & Gen Z for car parts in the U.S. 2023
  • Basic Statistic Shopping channel preference among U.S. millennials & Gen Z for kids' products 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for clothes and shoes 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for groceries 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for home & garden 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for jewelry 2023
  • Basic Statistic Shopping channel preference among U.S. millennials & Gen Z for hobby products 2023

Consumer goods

6
  • Premium Statistic Leading beauty shops among Gen Z in the U.S. 2023
  • Premium Statistic Leading cosmetics brands among Gen Z in the U.S. 2023
  • Premium Statistic Leading skincare brands among Gen Z in the U.S. 2023
  • Premium Statistic U.S. Gen Z clothes shopping frequency 2022, by gender
  • Premium Forecast Considerations when choosing apparel for Gen Z in the U.S. 2023
  • Basic Statistic Products that U.S. Gen Z and Millennials buy more due to social media 2021

Holiday season

6
  • Premium Statistic Expected spending on the holiday season in the U.S. 2023, by generation
  • Premium Statistic Average planned holiday season spend on family in the U.S. 2022, by generation
  • Premium Statistic Average planned holiday season spend on friends in the U.S. 2022, by generation
  • Premium Statistic Average amount U.S. generations will spend on themselves during the holidays 2022
  • Premium Statistic Holiday gift card spending plans in the U.S. 2022-2023, by generation
  • Premium Statistic Share of Black Friday spend among Gen Z and millennials in the U.S. 2021, by channel

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