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Consumer Insights report
Google Home (Google Assistant) is one of the leading smart speaker brands in the United States. It has users from all age groups there. Music, food, and travel are some of the most common interests among Google Home (Google Assistant) users, many of whom use their smartphones to access the internet.
Check out more in-depth analysis about Google Home (Google Assistant) in the smart speakers' market in the United States with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Google Home owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Home owners in the United States (''brand users'') against U.S. owners of smart speakers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)