Streaming services advertising in the United States - statistics & facts
Key insights
- Over-the-top (OTT) TV and video revenue in the U.S.
- 74bn USD
Detailed statistics
OTT video revenue in the U.S. 2023-2029
- Digital audio ad spending in the U.S.
- 7bn USD
Detailed statistics
Digital audio ad spend in the U.S. 2016-2023
- FAST ad spending in the U.S.
- 15.6bn USD
Detailed statistics
TV advertising spending in the U.S. 2023-2027, by type
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Current statistics on this topic
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Overview
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- Premium Statistic OTT video revenue in the U.S. 2023-2029
- Basic Statistic Music streaming revenue in the U.S. 2010-2022
- Premium Statistic Ad spend of streaming services in the U.S. 2020-2021
- Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
- Premium Statistic Ad revenue growth of ad-supported video streaming services in the U.S. 2022-2026
- Premium Statistic Digital video ad views in the U.S. 2023, by platform
Overview
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Premium Statistic
OTT video revenue in the U.S. 2023-2029
OTT video revenue in the U.S. 2023-2029
Over-the-top (OTT) TV and video revenue in the United States from 2023 to 2029 (in billion U.S. dollars)
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Basic Statistic
Music streaming revenue in the U.S. 2010-2022
Music streaming revenue in the U.S. 2010-2022
Revenue from music streaming in the United States from 2010 to 2022 (in billion U.S. dollars)
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Premium Statistic
Ad spend of streaming services in the U.S. 2020-2021
Ad spend of streaming services in the U.S. 2020-2021
Advertising spending of streaming services in the United States in 2020 and 2021 (in billion U.S. dollars)
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Premium Statistic
TV advertising spending in the U.S. 2023-2027, by type
TV advertising spending in the U.S. 2023-2027, by type
TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars)
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Premium Statistic
Ad revenue growth of ad-supported video streaming services in the U.S. 2022-2026
Ad revenue growth of ad-supported video streaming services in the U.S. 2022-2026
Compound annual growth rate (CAGR) of selected ad-supported video streaming services in the United States between 2022 and 2026
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Premium Statistic
Digital video ad views in the U.S. 2023, by platform
Digital video ad views in the U.S. 2023, by platform
Distribution of digital video ad views in the United States in 1st half 2023, by distribution platform type
Video streaming
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- Premium Statistic Ad revenue of the FAST market in the U.S. 2019-2025
- Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2022
- Premium Statistic Ad revenues of AVOD platforms worldwide 2022, by region
- Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
- Premium Statistic Leading genres on FAST services in the U.S. 2022, by ad impressions share
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
- Premium Statistic Most valued FAST services in the U.S. 2022
Video streaming
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Premium Statistic
Ad revenue of the FAST market in the U.S. 2019-2025
Ad revenue of the FAST market in the U.S. 2019-2025
Advertising revenue of free ad-supported streaming TV (FAST) services in the United States from 2019 to 2025 (in billion U.S. dollars)
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Premium Statistic
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Advertising revenues of selected ad-supported video streaming services in the United States in 2022 (in billion U.S. dollars)
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Premium Statistic
Ad revenues of AVOD platforms worldwide 2022, by region
Ad revenues of AVOD platforms worldwide 2022, by region
Advertising revenues of selected ad-supported video-on-demand (AVOD) platforms worldwide in 2022, by region (in million U.S. dollars)
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Premium Statistic
Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023
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Premium Statistic
Leading genres on FAST services in the U.S. 2022, by ad impressions share
Leading genres on FAST services in the U.S. 2022, by ad impressions share
Leading content genres on free ad-supported streaming TV (FAST) services in the United States in 2nd quarter 2022, by share of ad impressions
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Premium Statistic
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services in the United States and Canada in 2nd quarter 2022
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Premium Statistic
Most valued FAST services in the U.S. 2022
Most valued FAST services in the U.S. 2022
Leading free ad-supported streaming TV (FAST) services that provide excellent or good value according to consumers in the United States as of June 2022
Audio streaming
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- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Spotify podcast ad revenue in the U.S. 2019-2024
- Premium Statistic Spotify podcast ad revenue change in the U.S. 2020-2024
- Premium Statistic Podcast share of Spotify ad revenue in the U.S. 2019-2024
- Premium Statistic Largest podcast advertisers in the U.S. 2023
Audio streaming
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Premium Statistic
Digital audio ad spend in the U.S. 2016-2023
Digital audio ad spend in the U.S. 2016-2023
Digital audio advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
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Premium Statistic
U.S. podcast advertising revenue in the U.S. 2015-2025
U.S. podcast advertising revenue in the U.S. 2015-2025
Podcast advertising revenue in the United States from 2015 to 2025 (in million U.S. dollars)
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Premium Statistic
Spotify podcast ad revenue in the U.S. 2019-2024
Spotify podcast ad revenue in the U.S. 2019-2024
Spotify podcast advertising revenue in the United States from 2019 to 2024 (in million U.S. dollars)
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Premium Statistic
Spotify podcast ad revenue change in the U.S. 2020-2024
Spotify podcast ad revenue change in the U.S. 2020-2024
Growth of Spotify podcast ad revenue in the United States from 2020 to 2024
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Premium Statistic
Podcast share of Spotify ad revenue in the U.S. 2019-2024
Podcast share of Spotify ad revenue in the U.S. 2019-2024
Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024
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Premium Statistic
Largest podcast advertisers in the U.S. 2023
Largest podcast advertisers in the U.S. 2023
Leading podcast advertisers in the United States in December 2023, by ad spend (in million U.S. dollars)
Consumer insights
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- Premium Statistic TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022
- Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
- Premium Statistic Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
- Premium Statistic Gen Z & Millennials interested in streaming with ads in North America 2022
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Consumer insights
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Premium Statistic
TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022
TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022
Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022
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Premium Statistic
Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q2 2023
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Premium Statistic
Popularity of ad-supported streaming content in the U.S. 2022
Popularity of ad-supported streaming content in the U.S. 2022
Share of consumers who preferred paid ad-free vs. free ad-supported streaming content in the United States as of November 2022
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Premium Statistic
Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type
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Premium Statistic
Streaming services with most annoying ads according to viewers in the U.S. 2022
Streaming services with most annoying ads according to viewers in the U.S. 2022
Streaming services with the most annoying commercials according to viewers in the United States as of May 2022
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Premium Statistic
Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023
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Premium Statistic
Gen Z & Millennials interested in streaming with ads in North America 2022
Gen Z & Millennials interested in streaming with ads in North America 2022
Share of Gen Z and Millennials interested in using a streaming service with ads for a lower price in North America as of September 2022
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Premium Statistic
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
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