On the European market, alternative methods of financing projects grew very rapidly, with the market size reaching more than 10.4 billion euros as of 2017. Within crowdfunding itself, various types of platforms developed, such as equity, debt-based or reward-based crowdfunding. The two most frequently visited by Europeans (excluding the UK) and most successful types of crowdfunding platforms were equity-based crowdfunding and reward-based crowdfunding. In 2017, equity-based ways of alternative financing provided a transaction value of approximately 211 million euros.
In terms of European countries in 2017, the United Kingdom was the leader of crowdfunding on the European market. Right behind, France was ranked as second and Germany as third on the basis of equity-based crowdfunding market value. Such transactions in Germany resulted in 47 million euros raised as of 2016.
Over time, not only individuals chose to resort to new ways of financing their business, artistic or social ventures. Business enterprises in European countries reached out in search of new ways of obtaining financing to complement more traditional bank loans. In 2017, almost 1.7 billion euros were raised by small and medium enterprises across Europe (excluding UK). As of 2018 in the United Kingdom, alternative financing was still a far less popular and sought-after option as a means of financing for small and medium enterprises.