Who leads the insurance market in Italy?
Generali is the largest insurance group in Italy in terms of total gross premiums written. This insurance company is a subsidiary of Generali Group, one of the leading insurers in the world. In 2022, Generali Italia also had the highest market share of health insurance companies by gross written premiums, reaching more than 15 percent. The main subsidiaries of Generali Italia include Alleanza Assicurazioni, Cattolica Assicurazioni, Das, Leone Alato, Genertel and Genertellife, Generali Welion, and Generali Jeniot.What are the most used insurance distribution channels?
The insurance industry can be broken down into two main categories, life and non-life insurance. For life insurance, the most popular distribution channel is banks. In fact, bancassurance accounts for approximately three quarters of the total life premiums in Italy. On the other hand, agents dominate the non-life insurance market, also accounting also for just under 75 percent of written premiums. Non-life insurance includes products such as health insurance, motor insurance, travel insurance, and property/casualty insurance, among others.
