Digital advertising in Spain - statistics & facts
Key insights
- Digital ad spend in Europe
- 86bn EUR
Detailed statistics
Digital advertising spending in Europe 2006-2022
- Digital ad spend in Spain
- 4.97bn EUR
Detailed statistics
Digital ad spend in Spain 2019-2023
- Share of digital in total ad spend in Spain
- 56.3%
Detailed statistics
Share of digital in ad spend in Spain 2015-2023
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Current statistics on this topic
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Overview
5
- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2022, by format
- Premium Statistic Largest digital advertising markets in Europe 2022
Overview
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Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)
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Internet advertising spending worldwide 2000-2024, by region
Internet advertising spending worldwide 2000-2024, by region
Distribution of internet advertising spending worldwide from 2000 to 2024, by region
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Digital advertising spending in Europe 2006-2022
Digital advertising spending in Europe 2006-2022
Digital advertising spending in Europe from 2006 to 2022 (in billion euros)
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Digital ad spend in Europe 2022, by format
Digital ad spend in Europe 2022, by format
Digital advertising spending in Europe in 2022, by format (in billion euros)
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Largest digital advertising markets in Europe 2022
Largest digital advertising markets in Europe 2022
Digital advertising spending in Europe in 2022, by country (in million euros)
Overview of the Spanish market
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Overview of the Spanish market
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Digital ad spend in Spain 2019-2023
Digital ad spend in Spain 2019-2023
Digital advertising spending in Spain from 2019 to 2023 (in billion euros)
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Share of digital in ad spend in Spain 2015-2023
Share of digital in ad spend in Spain 2015-2023
Share of digital in advertising spending in Spain from 2015 to 2023
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Digital advertising spending share Spain 2018-2028, by device
Digital advertising spending share Spain 2018-2028, by device
Distribution of digital advertising spending in Spain from 2018 to 2028, by device
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Leading digital advertising sectors in Spain 2023, by share of voice
Leading digital advertising sectors in Spain 2023, by share of voice
Leading digital advertising sectors in Spain in 2023, by share of voice
Formats & devices
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- Premium Statistic Digital advertising spending in Spain 2022, by format
- Premium Statistic Digital video ad spending in Spain 2019-2028, by device
- Premium Statistic Digital search advertising spending in Spain 2019-2028, by device
- Premium Statistic GoogleAds average monthly CPC in Spain 2023, by industry
- Premium Statistic Digital OOH ad spend in Spain 2019-2023
- Premium Statistic Digital audio ad spend in Spain 2019-2023
- Premium Statistic Connected TV ad spend in Spain 2019-2023
Formats & devices
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Digital advertising spending in Spain 2022, by format
Digital advertising spending in Spain 2022, by format
Digital advertising spending in Spain in 2022, by format (in million U.S. dollars)
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Premium Statistic
Digital video ad spending in Spain 2019-2028, by device
Digital video ad spending in Spain 2019-2028, by device
Digital video advertising spending in Spain from 2019 to 2028, by device (in million U.S. dollars)
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Premium Statistic
Digital search advertising spending in Spain 2019-2028, by device
Digital search advertising spending in Spain 2019-2028, by device
Digital search advertising spending in Spain from 2019 to 2028, by device (in million U.S. dollars)
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GoogleAds average monthly CPC in Spain 2023, by industry
GoogleAds average monthly CPC in Spain 2023, by industry
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Spain in May 2023 (in U.S. dollars)
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Digital OOH ad spend in Spain 2019-2023
Digital OOH ad spend in Spain 2019-2023
Digital out-of-home (DOOH) advertising spending in Spain from 2019 to 2023 (in million euros)
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Digital audio ad spend in Spain 2019-2023
Digital audio ad spend in Spain 2019-2023
Digital audio advertising spending in Spain from 2019 to 2023 (in million euros)
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Premium Statistic
Connected TV ad spend in Spain 2019-2023
Connected TV ad spend in Spain 2019-2023
Connected TV advertising spending in Spain from 2019 to 2023 (in million euros)
Social media advertising
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- Premium Statistic Revenue of the social media advertising industry in Spain 2019-2028
- Premium Statistic Social media ad spending in Spain 2017-2026, by device
- Premium Statistic Attitude towards advertising on social networks in Spain 2023
- Premium Statistic Spain: trust in brands with social media profiles 2023
- Premium Statistic Preferred frequency of brands posting on social media in Spain 2023
- Premium Statistic Preferred frequency of influencers posting on social media in Spain 2023
- Premium Statistic Top influencer marketing's goals in Spain 2023
- Premium Statistic Most desired influencer marketing agency qualities Spain 2023
Social media advertising
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Revenue of the social media advertising industry in Spain 2019-2028
Revenue of the social media advertising industry in Spain 2019-2028
Revenue of the social media advertising market in Spain from 2019 to 2028 (in billion U.S. dollars)
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Social media ad spending in Spain 2017-2026, by device
Social media ad spending in Spain 2017-2026, by device
Social media advertising spending in Spain from 2017 to 2026, by device (in billion U.S. dollars)
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Attitude towards advertising on social networks in Spain 2023
Attitude towards advertising on social networks in Spain 2023
Attitudes towards social media advertising among social media users in Spain as of March 2023
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Spain: trust in brands with social media profiles 2023
Spain: trust in brands with social media profiles 2023
Perception of brands that have social networks profiles in Spain as of March 2023
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Preferred frequency of brands posting on social media in Spain 2023
Preferred frequency of brands posting on social media in Spain 2023
Preferred frequency of brands posting on social media according to followers in Spain as of March 2023
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Preferred frequency of influencers posting on social media in Spain 2023
Preferred frequency of influencers posting on social media in Spain 2023
Preferred frequency of influencers posting on social media according to followers in Spain as of March 2023
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Top influencer marketing's goals in Spain 2023
Top influencer marketing's goals in Spain 2023
Goals of marketers related to influencer marketing in Spain as of September 2023
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Most desired influencer marketing agency qualities Spain 2023
Most desired influencer marketing agency qualities Spain 2023
Most important qualities an influencer marketing agency should have to be considered ideal according to marketers in Spain as of September 2023
Consumer attitudes
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- Premium Statistic Digital advertising touchpoints in Spain 2023
- Premium Statistic Popularity of online advertising in Spain 2016-2023
- Premium Statistic Attitudes towards online advertising in Spain 2023
- Premium Statistic Main channels of new brand discovery Spain Q3 2023
- Premium Statistic Level of consent to usage of cookies among social media users in Spain 2023
Consumer attitudes
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Digital advertising touchpoints in Spain 2023
Digital advertising touchpoints in Spain 2023
Digital advertising touchpoints in Spain as of December 2023
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Popularity of online advertising in Spain 2016-2023
Popularity of online advertising in Spain 2016-2023
Assessment of the presence of advertising on the internet in Spain from 2016 to 2023
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Attitudes towards online advertising in Spain 2023
Attitudes towards online advertising in Spain 2023
Attitudes towards online advertising in Spain as of December 2023
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Main channels of new brand discovery Spain Q3 2023
Main channels of new brand discovery Spain Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023
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Level of consent to usage of cookies among social media users in Spain 2023
Level of consent to usage of cookies among social media users in Spain 2023
Level of consent to usage of cookies among internet users in Spain as of April 2023
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