Connected TV viewership in the United States – statistics & facts
Key insights
- Daily connected TV viewing time in the U.S.
- 106 min
Detailed statistics
TV viewing time in the U.S. 2019-2022, by platform
- Most popular device watching VOD worldwide
- Set-top boxes
Detailed statistics
VOD consumption time worldwide 2021-2022, by device
- Smart TV penetration rate in U.S. TV households
- 74%
Detailed statistics
Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
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Overview
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- Premium Statistic Number of connected TV households in the U.S. 2019-2027
- Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
- Premium Statistic TV viewing time in the U.S. 2019-2022, by platform
- Premium Statistic TV and CTV daily viewing time in the U.S. 2019-2024
- Premium Statistic VOD consumption time worldwide 2021-2022, by device
- Premium Statistic VOD global device share 2021-2022
Overview
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Premium Statistic
Number of connected TV households in the U.S. 2019-2027
Number of connected TV households in the U.S. 2019-2027
Number of connected TV households in the United States from 2019 to 2027 (in millions)
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Premium Statistic
Connected TV penetration rate in the U.S. 2014-2023
Connected TV penetration rate in the U.S. 2014-2023
Internet-connected TV penetration rate in the United States from 2014 to 2023
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Premium Statistic
TV viewing time in the U.S. 2019-2022, by platform
TV viewing time in the U.S. 2019-2022, by platform
Daily TV viewing time in the United States from 4th quarter 2019 to 4th quarter 2022, by platform (in minutes)
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Premium Statistic
TV and CTV daily viewing time in the U.S. 2019-2024
TV and CTV daily viewing time in the U.S. 2019-2024
Average daily time spent watching TV and connected TV in the United States from 2019 to 2024 (in minutes)
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Premium Statistic
VOD consumption time worldwide 2021-2022, by device
VOD consumption time worldwide 2021-2022, by device
Average daily time spent watching video-on-demand (VOD) per user worldwide in 2021 and 2022, by device (in minutes)
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Premium Statistic
VOD global device share 2021-2022
VOD global device share 2021-2022
Distribution of devices used to watch video-on-demand (VOD) worldwide in 2021 and 2022
Device brands and streaming services
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- Premium Statistic Household reach of connected TV apps in the U.S. 2022-2023, by service
- Premium Statistic Ranking of video streaming service in the U.S. 2022-2023, by CTV time share
- Premium Statistic Roku's active accounts worldwide 2016-2024
- Premium Statistic Roku total hours streamed worldwide by quarter 2018-2024
- Premium Statistic Active accounts of Vizio's SmartCast 2019-2023
Device brands and streaming services
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Premium Statistic
Household reach of connected TV apps in the U.S. 2022-2023, by service
Household reach of connected TV apps in the U.S. 2022-2023, by service
Household reach of connected TV apps in the United States in 2nd half of 2022 and 1st half of 2023, by service
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Premium Statistic
Ranking of video streaming service in the U.S. 2022-2023, by CTV time share
Ranking of video streaming service in the U.S. 2022-2023, by CTV time share
Distribution of total connected TV viewing hours in the United States in May 2022 and May 2023, by streaming service
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Premium Statistic
Roku's active accounts worldwide 2016-2024
Roku's active accounts worldwide 2016-2024
Number of active Roku accounts worldwide from 3rd quarter 2016 to 1st quarter 2024 (in millions)
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Premium Statistic
Roku total hours streamed worldwide by quarter 2018-2024
Roku total hours streamed worldwide by quarter 2018-2024
Total hours streamed on Roku worldwide from 1st quarter 2018 to 1st quarter 2024 (in billions)
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Premium Statistic
Active accounts of Vizio's SmartCast 2019-2023
Active accounts of Vizio's SmartCast 2019-2023
Number of active accounts of Vizio's SmartCast platform from 2019 to 2023 (in millions)
Consumer behavior
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- Premium Statistic Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
- Premium Statistic Connected TV viewers in the U.S. 2023, by age group
- Premium Statistic Time spent share on connected TV in the U.S. 2022-2023, by platform type
- Premium Statistic Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
- Premium Statistic Attitudes to recommendations on CTVs in the U.S. 2023
- Premium Statistic Number of Super Bowl viewers on connected TV in the U.S. 2022-2023
Consumer behavior
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Premium Statistic
Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023
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Premium Statistic
Connected TV viewers in the U.S. 2023, by age group
Connected TV viewers in the U.S. 2023, by age group
Share of daily connected television viewers in the United States as of May 2023, by age group
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Premium Statistic
Time spent share on connected TV in the U.S. 2022-2023, by platform type
Time spent share on connected TV in the U.S. 2022-2023, by platform type
Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type
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Premium Statistic
Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation
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Premium Statistic
Attitudes to recommendations on CTVs in the U.S. 2023
Attitudes to recommendations on CTVs in the U.S. 2023
Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023
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Premium Statistic
Number of Super Bowl viewers on connected TV in the U.S. 2022-2023
Number of Super Bowl viewers on connected TV in the U.S. 2022-2023
Number of households watching the Super Bowl on connected TV in the United States in 2022 and 2023 (in millions)
Perception of CTV ads
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- Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
- Premium Statistic Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic Time spent watching FAST on connected TV in the U.S. 2022, by age
Perception of CTV ads
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Premium Statistic
Video streaming audience in the U.S. 2021-2023, by platform
Video streaming audience in the U.S. 2021-2023, by platform
Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions)
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Premium Statistic
Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform
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Premium Statistic
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Premium Statistic
Connected TV programmatic advertising household reach in the U.S. 2022
Connected TV programmatic advertising household reach in the U.S. 2022
Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States in 1st quarter 2022 and 2nd half 2022
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Premium Statistic
Time spent watching FAST on connected TV in the U.S. 2022, by age
Time spent watching FAST on connected TV in the U.S. 2022, by age
Distribution of time spent viewing free ad-supported streaming TV (FAST) on connected TV devices in the United States in 1st half of 2022, by age
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