Social media in South Africa - statistics & facts
Key insights
- Internet penetration
- 79.73%
Detailed statistics
South Africa online usage penetration 2020-2029
- Social network user penetration
- 53.86%
Detailed statistics
South Africa social media user penetration 2017-2026
- Annual growth of social media users
- 12%
Detailed statistics
Percentage change in number of social media users in South Africa 2015-2022
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Current statistics on this topic
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Overview
5
- Basic Statistic Internet penetration rate Africa 2022, compared to the global rate
- Premium Statistic Internet penetration rate in Africa 2024, by region
- Premium Statistic Overall inclusive internet index in Africa 2022, by country
- Premium Statistic Countries with highest quality of internet connectivity in Africa 2021
- Premium Statistic Market share of social media in Africa 2021-2023, by platform
Overview
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Basic Statistic
Internet penetration rate Africa 2022, compared to the global rate
Internet penetration rate Africa 2022, compared to the global rate
Internet penetration rate in Africa as of June 2022, compared to the global average
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Internet penetration rate in Africa 2024, by region
Internet penetration rate in Africa 2024, by region
Internet penetration rate in Africa as of January 2024, by region
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Overall inclusive internet index in Africa 2022, by country
Overall inclusive internet index in Africa 2022, by country
Overall scores on the inclusive internet index in Africa in 2022, by country
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Countries with highest quality of internet connectivity in Africa 2021
Countries with highest quality of internet connectivity in Africa 2021
African e-Connectivity Index 2021
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Market share of social media in Africa 2021-2023, by platform
Market share of social media in Africa 2021-2023, by platform
Market share of social media platforms in Africa from January 2021 to September 2023, by platform
Internet usage
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- Premium Statistic South Africa online usage penetration 2020-2029
- Premium Statistic Number of households with internet access in South Africa 2014-2029
- Premium Statistic Internet access by device in South Africa 2024
- Premium Statistic Mobile internet usage reach in South Africa 2014-2029
- Basic Statistic Mean download speed in South Africa 2017-2023
- Premium Statistic Download speed of mobile and fixed internet connections in South Africa 2023
Internet usage
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South Africa online usage penetration 2020-2029
South Africa online usage penetration 2020-2029
Internet user penetration in South Africa from 2020 to 2029
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Number of households with internet access in South Africa 2014-2029
Number of households with internet access in South Africa 2014-2029
Number of households with internet access in South Africa from 2014 to 2029 (in millions)
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Internet access by device in South Africa 2024
Internet access by device in South Africa 2024
Distribution of devices used to access the internet in South Africa as of January 2024
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Mobile internet usage reach in South Africa 2014-2029
Mobile internet usage reach in South Africa 2014-2029
Mobile internet usage penetration in South Africa from 2014 to 2029
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Basic Statistic
Mean download speed in South Africa 2017-2023
Mean download speed in South Africa 2017-2023
Average internet download speed in South Africa from 2017 to 2023 (in megabits per second)
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Premium Statistic
Download speed of mobile and fixed internet connections in South Africa 2023
Download speed of mobile and fixed internet connections in South Africa 2023
Median download speed of mobile and fixed internet connections in South Africa as of 2023 (in megabits per second)
Social media
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- Premium Statistic Number of active social media users in South Africa 2014-2024
- Premium Statistic Percentage change in number of social media users in South Africa 2015-2022
- Premium Statistic Number of social media users in South Africa 2023, by platform
- Basic Statistic Social media: distribution of South African audiences 2024, by age and gender
- Premium Statistic Leading social media platforms in South Africa 2023
- Premium Statistic Types of social media accounts followed in South Africa 2023
Social media
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Number of active social media users in South Africa 2014-2024
Number of active social media users in South Africa 2014-2024
Total number of active social media users in South Africa from 2014 to 2024 (in millions)
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Percentage change in number of social media users in South Africa 2015-2022
Percentage change in number of social media users in South Africa 2015-2022
Annual percentage change in the number of social media users in South Africa from 2015 to 2022
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Number of social media users in South Africa 2023, by platform
Number of social media users in South Africa 2023, by platform
Number of social media users in South Africa as of May 2023, by platform (in 1,000s)
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Basic Statistic
Social media: distribution of South African audiences 2024, by age and gender
Social media: distribution of South African audiences 2024, by age and gender
Distribution of social media users in South Africa as of January 2024, by age group and gender
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Leading social media platforms in South Africa 2023
Leading social media platforms in South Africa 2023
Most used social media platforms in South Africa as of the 3rd quarter of 2023
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Types of social media accounts followed in South Africa 2023
Types of social media accounts followed in South Africa 2023
Main types of social media accounts followed by internet users in South Africa as of the third quarter of 2023
Meta platforms
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- Basic Statistic South Africa: number of Facebook users 2017-2026
- Premium Statistic Share of Facebook users in South Africa 2023, by age and gender
- Premium Statistic Monthly number of monthly Messenger users in South Africa 2021-2023
- Premium Statistic Share of Messenger users in South Africa 2023, by age and gender
- Premium Statistic Instagram users in South Africa 2019-2028
- Premium Statistic Share of Instagram users in South Africa 2023, by age and gender
- Premium Statistic WhatsApp users in South Africa 2020-2029
Meta platforms
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Basic Statistic
South Africa: number of Facebook users 2017-2026
South Africa: number of Facebook users 2017-2026
Number of Facebook users in South Africa from 2017 to 2026 (in millions)
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Share of Facebook users in South Africa 2023, by age and gender
Share of Facebook users in South Africa 2023, by age and gender
Distribution of Facebook users in South Africa as of August 2023, by age and gender
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Monthly number of monthly Messenger users in South Africa 2021-2023
Monthly number of monthly Messenger users in South Africa 2021-2023
Monthly number of Messenger users in South Africa from January 2021 to May 2023 (in 1,000s)
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Share of Messenger users in South Africa 2023, by age and gender
Share of Messenger users in South Africa 2023, by age and gender
Distribution of Messenger users in South Africa as of August 2023, by age and gender
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Instagram users in South Africa 2019-2028
Instagram users in South Africa 2019-2028
Number of Instagram users in South Africa from 2019 to 2028 (in millions)
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Share of Instagram users in South Africa 2023, by age and gender
Share of Instagram users in South Africa 2023, by age and gender
Distribution of Instagram users in South Africa as of August 2023, by age and gender
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WhatsApp users in South Africa 2020-2029
WhatsApp users in South Africa 2020-2029
Number of WhatsApp users in South Africa from 2020 to 2029 (in millions)
Other platforms
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Number of LinkedIn users in South Africa 2019-2028
Number of LinkedIn users in South Africa 2019-2028
Number of LinkedIn users in South Africa from 2019 to 2028 (in millions)
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Share of LinkedIn users in South Africa 2023, by age
Share of LinkedIn users in South Africa 2023, by age
Distribution of LinkedIn users in South Africa as of August 2023, by age
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Snapchat users in South Africa 2019-2028
Snapchat users in South Africa 2019-2028
Number of Snapchat users in South Africa from 2019 to 2028 (in millions)
Advertising reach on social media
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- Premium Statistic Meta advertising reach share in South Africa 2024, by age and gender
- Premium Statistic Youtube potential advertising reach in South Africa 2024
- Premium Statistic X (Twitter) potential advertising reach in South Africa 2024
- Premium Statistic LinkedIn potential advertising reach in South Africa 2024
- Premium Statistic TikTok potential advertising reach in South Africa 2024
- Premium Statistic TikTok potential advertising reach in South Africa 2024, by gender
- Premium Statistic Snapchat potential advertising reach in South Africa 2024
- Premium Statistic Snapchat potential advertising reach in South Africa 2024, by gender
Advertising reach on social media
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Meta advertising reach share in South Africa 2024, by age and gender
Meta advertising reach share in South Africa 2024, by age and gender
Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender
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Youtube potential advertising reach in South Africa 2024
Youtube potential advertising reach in South Africa 2024
Potential advertising reach of Youtube in South Africa as of 2024
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X (Twitter) potential advertising reach in South Africa 2024
X (Twitter) potential advertising reach in South Africa 2024
Potential advertising reach of X (Twitter) in South Africa as of 2024
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LinkedIn potential advertising reach in South Africa 2024
LinkedIn potential advertising reach in South Africa 2024
Potential advertising reach of LinkedIn in South Africa as of 2024
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TikTok potential advertising reach in South Africa 2024
TikTok potential advertising reach in South Africa 2024
Potential advertising reach of TikTok in South Africa as of January 2024
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TikTok potential advertising reach in South Africa 2024, by gender
TikTok potential advertising reach in South Africa 2024, by gender
Potential advertising reach of TikTok in South Africa as of 2024, by gender
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Snapchat potential advertising reach in South Africa 2024
Snapchat potential advertising reach in South Africa 2024
Potential advertising reach of Snapchat in South Africa as of January 2024
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Snapchat potential advertising reach in South Africa 2024, by gender
Snapchat potential advertising reach in South Africa 2024, by gender
Potential advertising reach of Snapchat in South Africa as of 2024, by gender
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