The ad spending in the digital advertising market in Japan was forecast to continuously increase between 2024 and 2028 by in total six billion U.S. dollars (+22.08 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 33.18 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the digital advertising market was continuously increasing over the past years.
Revenue in the digital advertising market Japan from 2018 to 2028 (in billion U.S. dollars)
Other statistics that may interest you Digital advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Advertising categories
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- Premium Statistic Paid search advertising expenses in Japan 2018-2022
- Premium Statistic Display advertising expenses in Japan 2018-2022
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Affiliate advertising expenses in Japan 2018-2022
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
Leading companies
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- Premium Statistic Dentsu Group's global revenue 2014-2024
- Premium Statistic Hakuhodo's revenue FY 2017-2022
- Premium Statistic CyberAgent's net sales FY 2014-2023
- Premium Statistic Vector's net sales FY 2015-2024
- Premium Statistic ValueCommerce's revenue FY 2014-2023
- Premium Statistic GMO AD Partners' net sales FY 2016-2023
Usage of reporting tools
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- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
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- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
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Statista Market Insights. (November 21, 2023). Revenue in the digital advertising market Japan from 2018 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/forecasts/1436110/revenue-digital-advertising-digital-advertising-market-japan
Statista Market Insights. "Revenue in the digital advertising market Japan from 2018 to 2028 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed June 08, 2024. https://www.statista.com/forecasts/1436110/revenue-digital-advertising-digital-advertising-market-japan
Statista Market Insights. (2023). Revenue in the digital advertising market Japan from 2018 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/forecasts/1436110/revenue-digital-advertising-digital-advertising-market-japan
Statista Market Insights. "Revenue in The Digital Advertising Market Japan from 2018 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/1436110/revenue-digital-advertising-digital-advertising-market-japan
Statista Market Insights, Revenue in the digital advertising market Japan from 2018 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1436110/revenue-digital-advertising-digital-advertising-market-japan (last visited June 08, 2024)
Revenue in the digital advertising market Japan from 2018 to 2028 (in billion U.S. dollars) [Graph], Statista Market Insights, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/1436110/revenue-digital-advertising-digital-advertising-market-japan