A survey conducted in 2021 showed that almost 60 percent of advertising companies in Japan let their in-house advertising operations division take care of online advertising tasks. At the same time, almost 40 percent of surveyed companies resorted to outsourcing.
Most common ways of handling online advertisements among advertising companies in Japan as of August 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2022
- Premium Statistic Display advertising expenses in Japan 2018-2022
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Affiliate advertising expenses in Japan 2018-2022
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
Leading companies
6
- Premium Statistic Dentsu Group's global revenue 2014-2024
- Premium Statistic Hakuhodo's revenue FY 2017-2022
- Premium Statistic CyberAgent's net sales FY 2014-2023
- Premium Statistic Vector's net sales FY 2015-2024
- Premium Statistic ValueCommerce's revenue FY 2014-2023
- Premium Statistic GMO AD Partners' net sales FY 2016-2023
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further Content: You might find this interesting as well
Digital InFact. (August 23, 2021). Most common ways of handling online advertisements among advertising companies in Japan as of August 2021 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1334396/japan-leading-ways-handling-online-advertisements-among-advertising-companies/
Digital InFact. "Most common ways of handling online advertisements among advertising companies in Japan as of August 2021." Chart. August 23, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1334396/japan-leading-ways-handling-online-advertisements-among-advertising-companies/
Digital InFact. (2021). Most common ways of handling online advertisements among advertising companies in Japan as of August 2021. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1334396/japan-leading-ways-handling-online-advertisements-among-advertising-companies/
Digital InFact. "Most Common Ways of Handling Online Advertisements among Advertising Companies in Japan as of August 2021." Statista, Statista Inc., 23 Aug 2021, https://www.statista.com/statistics/1334396/japan-leading-ways-handling-online-advertisements-among-advertising-companies/
Digital InFact, Most common ways of handling online advertisements among advertising companies in Japan as of August 2021 Statista, https://www.statista.com/statistics/1334396/japan-leading-ways-handling-online-advertisements-among-advertising-companies/ (last visited May 15, 2024)
Most common ways of handling online advertisements among advertising companies in Japan as of August 2021 [Graph], Digital InFact, August 23, 2021. [Online]. Available: https://www.statista.com/statistics/1334396/japan-leading-ways-handling-online-advertisements-among-advertising-companies/