Toilet paper was the leading household paper product sold in U.S. multi-outlet retail that year.. The sudden sales surge of paper towels in 2020 was largely caused by the coronavirus pandemic, which urged Americans to stock up on sanitary products.
For the 52 weeks ended October 4, 2020, paper towel sales in the United States amounted to 6.47 billion U.S. dollars. Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Household paper products brands: Bounty & Charmin
Paper tissue market overview
8
- Premium Statistic Global tissue paper consumption forecast from 2007 to 2027
- Premium Statistic Tissue consumption share worldwide 2018, by region
- Premium Statistic Revenue of the tissue & hygiene paper market 2023, by country
- Premium Statistic Global: revenue of the toilet paper market 2023, by country
- Premium Statistic Global: revenue of the household paper market 2023, by country
- Premium Statistic Global: revenue of the paper tissues market 2023, by country
- Premium Statistic Market share of tissue paper capacity in North America 2020, by manufacturer
- Premium Statistic Production capacity of household and sanitary paper in the U.S. 2022-2024
Retail
8
- Premium Statistic Size of the tissue paper market U.S. 2017-2025
- Premium Statistic Size of the tissue paper market U.S. 2017-2025, by product segment
- Premium Statistic Sales of paper products U.S. 2020, by category
- Premium Statistic Sales of toilet tissue in the U.S. from 2017 to 2020
- Premium Statistic Sales of paper towels in the U.S. from 2017 to 2020
- Premium Statistic U.S. private label and overall paper products category sales 2019
- Premium Statistic Retail value share of private label paper products in the U.S. 2019, by category
- Premium Statistic Sales price per unit of paper products U.S. 2020, by category
Advertising expenditure
5
- Premium Statistic Largest advertisers in the U.S. 2022
- Premium Statistic Ad spend of selected household product brands in the U.S. 2022
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
- Premium Statistic Bounty (paper towels): ad spend in the U.S. 2011-2022
- Premium Statistic Charmin: ad spend in the U.S. 2011-2022
Consumer behavior
7
- Premium Statistic Per capita consumption of tissue worldwide in 2018, by region
- Basic Statistic U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2022
- Premium Statistic Most used brands of paper towels in the U.S. 2020
- Premium Statistic Most used brands of toilet paper in the U.S. 2020
- Premium Statistic Most used brands of paper napkins in the U.S. 2020
- Premium Statistic Rolls / packages of Bounty paper towels used in the U.S. 2020
- Premium Statistic Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2020
Further related statistics
17
- U.S. private label and overall paper products category unit sales 2017
- Usage of paper towels in the U.S. 2011-2024
- Canadian paper market share by major grade 2016
- South America's towel and tissue market share by country 2016
- Paper disposable retail sales in the United Kingdom (UK) 2011-2015
- Paper towel and tissue market share in Western Europe 2015, by country
- Name-brand vs. store brand: U.S. consumers' preferences of paper products 2014
- Import value of paper and paperboard articles in Poland 2008-2022
- Leading vendors of paper towels in the United States 2017
- Bulgaria: number of paper & paper products manufacturers 2013-2022
- Croatia: number of paper & paper products manufacturers 2013-2022
- Portugal: number of paper & paper products manufacturers 2013-2022
- France: number of factories in the paper industry 2005-2022
- Brazil: export value of paper products for personal and domestic hygiene 2020-2023
- Sold production value of handmade paper and paperboard in Italy 2011-2017
- Global graphic papers production 2021, by select country
- Industry revenue of “all other converted paper product manufacturing“ in California 2012-2024
Further Content: You might find this interesting as well
Statistics
- U.S. private label and overall paper products category unit sales 2017
- Usage of paper towels in the U.S. 2011-2024
- Canadian paper market share by major grade 2016
- South America's towel and tissue market share by country 2016
- Paper disposable retail sales in the United Kingdom (UK) 2011-2015
- Paper towel and tissue market share in Western Europe 2015, by country
- Name-brand vs. store brand: U.S. consumers' preferences of paper products 2014
- Import value of paper and paperboard articles in Poland 2008-2022
- Leading vendors of paper towels in the United States 2017
- Bulgaria: number of paper & paper products manufacturers 2013-2022
- Croatia: number of paper & paper products manufacturers 2013-2022
- Portugal: number of paper & paper products manufacturers 2013-2022
- France: number of factories in the paper industry 2005-2022
- Brazil: export value of paper products for personal and domestic hygiene 2020-2023
- Sold production value of handmade paper and paperboard in Italy 2011-2017
- Global graphic papers production 2021, by select country
- Industry revenue of “all other converted paper product manufacturing“ in California 2012-2...
Winsight Grocery Business. (January 1, 2021). Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/1081612/paper-towel-sales-us/
Winsight Grocery Business. "Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars)." Chart. January 1, 2021. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/1081612/paper-towel-sales-us/
Winsight Grocery Business. (2021). Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/1081612/paper-towel-sales-us/
Winsight Grocery Business. "Paper Towel Sales in The United States from 2017 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jan 2021, https://www.statista.com/statistics/1081612/paper-towel-sales-us/
Winsight Grocery Business, Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1081612/paper-towel-sales-us/ (last visited May 03, 2024)
Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars) [Graph], Winsight Grocery Business, January 1, 2021. [Online]. Available: https://www.statista.com/statistics/1081612/paper-towel-sales-us/