Preferred purchase channel for fashion brands in the Netherlands 2019
The majority of consumers surveyed in 2019 indicated that, if they wished to purchase fashion from a particular brand, they would prefer to do so from shops or webshops which sell multiple brands. Over 50 percent of survey respondents indicated that they would prefer to buy fashion brands from multi-brand retailers, whereas just over ten percent of respondents would choose to shop with shops or webshops selling one particular brand only.