In 2022, dairy and beverages products had the highest value growth rate in rural areas in Vietnam among the main FMCG product categories, with a value growth rate of 15 percent. Home care recorded the second-highest value growth, followed by personal care products.
Value growth rate of FMCG products in rural areas in Vietnam in 2022, by category
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Other statistics that may interest you FMCG market in Vietnam
Overview
6
- Premium Statistic Growth of retail sales of consumer goods and services Vietnam 2019-2023
- Premium Statistic Production growth of food products in Vietnam 2015-2023
- Premium Statistic Production growth of beverages in Vietnam 2015-2023
- Premium Statistic Import value of consumer goods in Vietnam 2022, by trade partner
- Premium Statistic Most chosen FMCG brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen FMCG brands in rural areas Vietnam 2022, by penetration rate
Key indicators
5
- Premium Statistic Value growth of FMCG categories in urban cities in Vietnam 2022
- Premium Statistic Value growth of FMCG categories in rural areas in Vietnam 2022
- Premium Statistic Monthly FMCG spending in urban Vietnam 2017-2021
- Premium Statistic Monthly FMCG spending in rural Vietnam 2017-2021
- Premium Statistic Import value of leading consumer goods in Vietnam 2022
E-commerce
4
- Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
- Premium Statistic Consumer goods e-commerce spending in Vietnam 2023, by category
- Premium Statistic Number of e-commerce users in Vietnam 2018-2022
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
Food and beverages
8
- Premium Statistic Food and beverages retail sales in Vietnam 2016-2023
- Premium Statistic Food and beverages consumption Vietnam 2018-2024
- Premium Statistic Annual packaged foods in-home value growth in rural areas Vietnam 2020-2022
- Premium Statistic Annual packaged grocery in-home value growth in urban areas Vietnam 2020-2022
- Premium Statistic Most chosen food brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen food brands in rural areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in rural areas Vietnam 2022, by penetration rate
Dairy
7
- Premium Statistic Milk and dairy products market revenue Vietnam 2020-2021
- Premium Statistic Annual dairy in-home value growth in urban areas Vietnam 2020-2022
- Premium Statistic Annual dairy in-home value growth in rural areas Vietnam 2020-2022
- Premium Statistic Fresh milk production volume in Vietnam 2016-2023
- Premium Statistic Powder milk production volume in Vietnam 2016-2023
- Premium Statistic Most chosen dairy brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen dairy brands in rural areas Vietnam 2022, by penetration rate
Personal care
6
- Premium Statistic Annual personal care value growth Vietnam 2020-2022, by degree of urbanization
- Premium Statistic Shampoo and conditioner production volume in Vietnam 2010-2022
- Premium Statistic Toothpaste production volume in Vietnam 2010-2022
- Premium Statistic Shower cream and cleansing foam production volume in Vietnam 2016-2022
- Premium Statistic Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate
Leading FMCG companies
3
Consumer behavior
4
- Premium Statistic Intention of purchase groceries online Vietnam 2022
- Premium Statistic Most popular online product categories Vietnam 2023
- Premium Statistic Willingness to pay more for sustainable products Vietnam 2023
- Premium Statistic Preferred channels to buy beauty and care product Vietnam 2023
Further related statistics
18
- Most purchased personal care categories in e-commerce in Vietnam 2019
- Share of urban buyers purchasing added value detergent in Vietnam 2015-2019, by type
- Share of urban buyers buying added value fabric softener Vietnam 2015-2019, by type
- Share of urban buyers purchasing added value dish soap in Vietnam 2015-2019, by type
- Share of food private label products among urban buyers in Vietnam 2017-2019
- Share of personal care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric detergent in Vietnam 2015-2019, by category
- Share of home care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric softener in Vietnam 2015-2019
- Share of urban buyers purchasing toilet cleaners in Vietnam 2015-2019
- Annual growth FMCG secotor Australia 2014-2017
- Retailer reopening plan readiness in the U.S. 2020, by segment
- Top 20 most innovative FMCG products in the Netherlands in 2017, by weekly turnover
- Number of employees of Tootsie Roll Industries worldwide from 2016 to 2022
- Metro Retail Stores gross profit Philippines FY 2019-FY 2022
- Usage frequency of sun care in Australia 2019
- Durable consumer goods export index in Japan 2013-2020
- Exports of durable consumer goods in Australia 2015-2020
Further Content: You might find this interesting as well
Statistics
- Most purchased personal care categories in e-commerce in Vietnam 2019
- Share of urban buyers purchasing added value detergent in Vietnam 2015-2019, by type
- Share of urban buyers buying added value fabric softener Vietnam 2015-2019, by type
- Share of urban buyers purchasing added value dish soap in Vietnam 2015-2019, by type
- Share of food private label products among urban buyers in Vietnam 2017-2019
- Share of personal care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric detergent in Vietnam 2015-2019, by category
- Share of home care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric softener in Vietnam 2015-2019
- Share of urban buyers purchasing toilet cleaners in Vietnam 2015-2019
- Annual growth FMCG secotor Australia 2014-2017
- Retailer reopening plan readiness in the U.S. 2020, by segment
- Top 20 most innovative FMCG products in the Netherlands in 2017, by weekly turnover
- Number of employees of Tootsie Roll Industries worldwide from 2016 to 2022
- Metro Retail Stores gross profit Philippines FY 2019-FY 2022
- Usage frequency of sun care in Australia 2019
- Durable consumer goods export index in Japan 2013-2020
- Exports of durable consumer goods in Australia 2015-2020
Kantar Worldpanel. (February 17, 2023). Value growth rate of FMCG products in rural areas in Vietnam in 2022, by category [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel. "Value growth rate of FMCG products in rural areas in Vietnam in 2022, by category." Chart. February 17, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel. (2023). Value growth rate of FMCG products in rural areas in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel. "Value Growth Rate of Fmcg Products in Rural Areas in Vietnam in 2022, by Category." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel, Value growth rate of FMCG products in rural areas in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/ (last visited May 15, 2024)
Value growth rate of FMCG products in rural areas in Vietnam in 2022, by category [Graph], Kantar Worldpanel, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/