In most FMCG categories, advertisers preferred to target female social media users using the service myTarget in Russia and the CIS in 2020. For example, in the segment of care and hygiene products, 100 percent of the advertising spend was allocated toward targeting women.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category." Chart. May 25, 2021. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 2020, by Targeted Gender and Product Category." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category Statista, https://www.statista.com/statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/ (last visited May 16, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/