Grocery e-commerce shopper penetration by generation U.S. 2021

Published by Jan Conway, Aug 10, 2021
E-grocery penetration rates increased across all generational cohorts in the United States between February 2020 and February 2021. During the 26 weeks ending February 20, 2021, shopper adoption of e-commerce was around 8.3 percent for the cohort of 36 to 45 year-olds, versus 3.6 percent for shoppers over 66 years of age.

Online grocery penetration rates in the United States in 2020 and 2021, by generational cohorts

© Statista 2024
Download
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Generational grocery shopping behavior in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Generational grocery shopping behavior in the U.S.

Overview

7

Store selection

8

Grocery shopping

6

Expenditure

4

Inflation

4

Sustainable and organic food shopping

7

Online grocery shopping

6

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu