YouTube ad reach rate APAC 2024, by country

Published by Leander von Kameke, Apr 17, 2024

As of January 2024, South Korea had the highest YouTube ad reach rate in the Asia-Pacific region, with close to 90 percent of the population aged 18 years and over reached. In comparison, the video platform's ad reach rate in India amounted to 38.1 percent.

YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory

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Release date

January 2024

Region

Asia, APAC

Survey time period

January 2024

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures compare reach of YouTube ads amongst audiences aged 18 and above to total population aged 18 and above.

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