Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. Google, PubMatic, and Magnite were the largest broadcasters of UK consumer data in 2021, accounting for 18 percent, 14 percent, and 13 percent of all transfers, respectively.
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
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- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) Uk Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/ (last visited May 10, 2024)
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/