Merchants who accept Apple Pay for online payments in 171 countries worldwide 2024
The market share of Apple Pay on websites was higher in the United States, Canada, and Japan than in Europe. This according to estimates based on website tracking and the technologies used within them, focusing solely on Payment Acceptance and Payment Processing. Note that the percentages, especially, are estimates due to categorization. Nevertheless, it provides an insight in the high use of Apple Pay in the United States but also the importance of the mobile payment brand in, for example, Europe. According to estimates, nearly five percent of merchants in Germany with at least one Payment Acceptance or Payment Processor technology until February 2024 had Apple Pay on their website.