Popular online marketplaces for physical goods in Ghana 2020, by number of visitors
As of 2020, Jumia was the most popular online marketplace for physical goods in Ghana, with an estimated number of visitors reaching over 14 million. The company operates in many other African countries. Other leading online marketplaces in Ghana were JiJi and Tonaton.com, which counted some 12 million and 10 million web visitors, respectively.