Rakuten Insight, IQOS Iluma was the most popular heated tobacco product in Japan, with more than 21.1 percent of respondents using the battery-powered tobacco product. IQOS Iluma One was the second most popular e-cigarette with a share of 20.7 percent of respondents.
As revealed by a panel survey on tobacco consumption conducted between July and August 2023 by Leading heated tobacco products in Japan as of August 2023
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Rakuten Insight. (September 15, 2023). Leading heated tobacco products in Japan as of August 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. "Leading heated tobacco products in Japan as of August 2023." Chart. September 15, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. (2023). Leading heated tobacco products in Japan as of August 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. "Leading Heated Tobacco Products in Japan as of August 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight, Leading heated tobacco products in Japan as of August 2023 Statista, https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/ (last visited May 11, 2024)
Leading heated tobacco products in Japan as of August 2023 [Graph], Rakuten Insight, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/