Automated e-commerce e-mail marketing click-to-conversion rates 2022, by content type

Published by
Valentina Dencheva,
May 31, 2023
Based on global data collected from an e-mail marketing automation platform, it was observed that e-commerce players achieved a click-to-conversion rate of approximately 56.8 percent for welcome messages in 2022. Additionally, the rate for automated cart abandonment emails was recorded at 44.4 percent.

Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2022, by type of content

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Special properties

based on 17 billion email messages sent from the Omnisend platform; wider industry metrics may vary

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Overview

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Selected markets

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Leading players

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Advertising channels

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E-mail, SMS, and Push marketing

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Social media and influencer marketing

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User Generated Content (UGC)

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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