Share of users who were active in their enrolled loyalty programs Australia 2015-2024

Published by Statista Research Department, May 14, 2024

In 2024, around 50 percent of loyalty program members in Australia indicated that they were active in all of the loyalty programs they were enrolled in. The share of loyalty program members active in all of their programs rose from 2022. The highest active loyalty program usage was recorded in 2015, with almost 60 percent of program members reporting actively using all of their loyalty program memberships.

Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024

Characteristic	Share of loyalty program members
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Release date

May 2024

More information

Region

Australia

Survey time period

2015 to 2024

Number of respondents

1010*

Age group

18 years and older

Special properties

Respondents are Australian consumers who are a member of at least one loyalty program

Method of interview

Online survey

Supplementary notes

*Refers to 2024 respondent count.

An active loyalty program member is defined by the source as someone who had presented their card or membership number when making a purchase in the twelve months prior to the survey.

No value was available for 2023.

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