Low prices were the leading aspect driving customer retention during online shopping in Japan. According to a survey conducted in February 2023, around 69 percent of respondents stated that low prices were the leading reason for developing positive feelings towards online shopping websites. A structure allowing shoppers to easily find desired products followed as the second commonly named aspect of why respondents would favor a website.
Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023
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Other statistics that may interest you B2C e-commerce in Japan
Overview
4
Segments
5
- Premium Statistic B2C online retail market size in Japan 2022, by sector
- Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
- Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2022, by category
- Premium Statistic B2C e-commerce market size in the digital sector in Japan 2022, by category
- Premium Statistic M-commerce market size in Japan 2013-2022
B2C services
3
Major platform operators
5
- Premium Statistic GMV of leading e-commerce sites in Japan 2022
- Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
- Premium Statistic Rakuten Group's domestic e-commerce business revenue FY 2018-2022
- Premium Statistic Z Holdings' commerce business sales revenue FY 2017-2022
- Premium Statistic Most popular shopping apps in Japan 2022, by downloads
Marketplaces
5
- Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
- Premium Statistic Monthly spending on online marketplaces in Japan 2023
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023, by age
Shopping behavior
4
Purchase decisions
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Most desired information on e-commerce websites in Japan 2022
- Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2023, by gender
Further Content: You might find this interesting as well
goo Search Solution. (May 29, 2023). Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1405488/japan-reason-brand-loyalty-online-shopping-website/
goo Search Solution. "Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023." Chart. May 29, 2023. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1405488/japan-reason-brand-loyalty-online-shopping-website/
goo Search Solution. (2023). Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1405488/japan-reason-brand-loyalty-online-shopping-website/
goo Search Solution. "Leading Reasons for Developing Brand Loyalty towards Online Shopping Websites in Japan as of February 2023." Statista, Statista Inc., 29 May 2023, https://www.statista.com/statistics/1405488/japan-reason-brand-loyalty-online-shopping-website/
goo Search Solution, Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023 Statista, https://www.statista.com/statistics/1405488/japan-reason-brand-loyalty-online-shopping-website/ (last visited May 08, 2024)
Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023 [Graph], goo Search Solution, May 29, 2023. [Online]. Available: https://www.statista.com/statistics/1405488/japan-reason-brand-loyalty-online-shopping-website/