During a 2022 survey carried out among luxury goods buyers in Germany, it was found that brand websites were the most popular source of information (such as reviews, recommendations, or ideas) on luxury goods, named by 57 percent of respondents. YouTube ranked second, mentioned by 51 percent. Among the most used seven sources presented, four were social networks.
Sources of luxury product information used by luxury product buyers in Germany as of late 2022
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Other statistics that may interest you Luxury goods in Germany
Overview
6
- Premium Statistic Luxury goods revenue in Germany 2018-2023
- Premium Statistic Luxury goods revenue in Germany 2023, by segment
- Premium Statistic Luxury goods revenue per capita in Germany 2023, by segment
- Premium Statistic Luxury goods online revenue share in Germany 2018-2023
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Luxury goods purchases and ownership
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- Premium Statistic Number of people in Germany owning exclusive eyeglasses 2019-2023
- Premium Statistic Number of people in Germany owning a luxury watch 2019-2023
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Consumers
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- Premium Statistic Importance of luxury/premium products by category in Germany 2023
- Premium Statistic German luxury-oriented consumers with a high willingness to spend 2023, by product
- Premium Statistic Top sources for luxury product information in Germany 2022
- Premium Statistic Opinion on brands and branded products in Germany 2023
- Premium Statistic German luxury-oriented consumers 2023, by age group
- Premium Statistic Luxury goods shoppers' mobile audience share in Germany 2023, by age and gender
Awareness of French luxury brands
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Awareness of Italian luxury brands
5
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WatchPro. (June 21, 2023). Sources of luxury product information used by luxury product buyers in Germany as of late 2022 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro. "Sources of luxury product information used by luxury product buyers in Germany as of late 2022." Chart. June 21, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro. (2023). Sources of luxury product information used by luxury product buyers in Germany as of late 2022. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro. "Sources of Luxury Product Information Used by Luxury Product Buyers in Germany as of Late 2022." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro, Sources of luxury product information used by luxury product buyers in Germany as of late 2022 Statista, https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/ (last visited May 15, 2024)
Sources of luxury product information used by luxury product buyers in Germany as of late 2022 [Graph], WatchPro, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/