Share of respondents using Grab most often in Vietnam Q3 2023, by generation
According to a survey conducted by Decision Lab, in the third quarter of 2023, around 57 percent of Millennial respondents stated that they used Grab most often. Meanwhile, this number among Gen Z was 54 percent. Grab is a ride-hailing app made by Singaporean Grab Holdings Inc., which has been widely used in Vietnam since 2014.