Common online shopping habits in Japan 2023

Published by Statista Research Department, Feb 23, 2024

Checking product prices was the most common online shopping habit of Japanese consumers, according to a survey conducted in December 2023. Almost 62 percent of respondents stated that they frequently compared and checked whether displayed prices were fair. 

Most common consumer habits in online shopping in Japan as of December 2023

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Release date

February 2024

Region

Japan

Survey time period

December 21 to 24, 2023

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: “When you shop online (online mail-order), do you pay attention to something? Among the following, please choose all that apply."

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Platform usage

6

Consumer satisfaction

5

Online payment

5

Household spending

5

Social commerce

4

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