Podcast purchasers in selected countries worldwide 2024

Looking at the share of podcast purchasers in selected countries worldwide, 37 percent of consumers in Norway state that they bought this kind of media. Therefore Norway can be found on top of the list, followed by India while Japan ranks the lowest.
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Share of podcast purchasers in 56 countries & territories worldwide, as of February 2024

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Number of respondents

452 to 10,044 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these digital media products have you spent money on in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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