Ford Motor Company: global wholesale vehicles by segment

In both 2022 and 2023, Ford Blue was the segment reporting the largest vehicle wholesales, up to 2.9 million in 2023. The segment focuses on the sale of gas and hybrid vehicles (including plug-in hybrid electric vehicles) such as the F-150, Bronco, and Mustang. In contrast, Ford Model e, Ford Motor Company's segment including connected electric vehicles and all of the company's electric architecture and embedded software, recorded the lowest performance.

Wholesale vehicles sold by the Ford Motor Company worldwide between 2022 and 2023, by segment

Characteristic	2022	2023
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Release date

February 2024

More information

Region

Worldwide

Survey time period

2022 to 2023

Supplementary notes

Wholesales for Ford Blue include the Ford and Lincoln brands and JMC-branded vehicles produced and sold in China by Ford Motor Company's unconsolidated affiliates. These were of about 484,000 in 2022 and 455,000 in 2023.

Wholesales for Ford Pro also include Ford brand vehicles produced and sold by Ford Motor Company's unconsolidated affiliate Ford Otosan, located in Turkey. These sales were around 76,000 in 2022 and 90,000 in 2023.

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