Sales revenue of base make-up products China 2019-2027

Published by
Xin Ou,
May 7, 2024

In 2022, base makeup products recorded a retail sales value of around 27.95 billion yuan in China. The market was expected to maintain its momentum, achieving a retail sales value of 42.25 billion yuan in 2027.

Retail sales value of base makeup products in China from 2019 to 2022, with estimates until 2027 (in billion yuan)

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Release date

August 2023

Region

China

Survey time period

2019 to 2022

Supplementary notes

*Estimate.

Figures have been rounded. 

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).

Base makeup products refer to facial makeup products that help even the skin color and cover flaws. Typical base makeup products include foundation, powder, concealer, primers, and so on.

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