Impressions of discount retailers since the 'horsemeat scandal' in Great Britain 2013
This survey shows the change in consumers' impressions of discount retailers like Aldi, Lidl and Iceland in the year following the occurance of horse meat in food products in Great Britain. Of respondents to the survey, conducted December 2013, 50 percent said their impressions of discount retailers had not changed since the scandal. Of the remaining 50 percent, the slightly larger majority rated their impression on the scale between 6 and 10 (10 being 'considerably improved')