The graph shows leading metrics for native advertising performance measurement according to high level advertising decision makers in the United States in 2014. According to 52 percent of survey respondents, the most valued metric for evaluating their campaign performance, was engagement measurement.
Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Ranking of the best agencies in digital creation in Germany 2021
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Digital advertising expenditure in Germany 2008-2015, by medium
- Basic Statistic Digital display advertising revenue in Germany 2013-2023
- Premium Statistic Product placement revenue worldwide 2021-2026
- Premium Statistic Product placement revenue in the U.S. 2021-2026
- Premium Statistic Product placement revenue worldwide 2021, by medium
- Premium Statistic New product awareness drivers in Canada 2021
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Viewability of desktop display ads in Poland 2021, by format
About the region
10
- Premium Statistic Worst days in the history of Dow Jones Industrial Average index 1897-2023
- Premium Statistic Share of investors to increase allocation to alternative investments worldwide 2022
- Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
- Premium Statistic Digital ad spend of the U.S. automotive industry from 2011 to 2023
- Premium Statistic U.S. consumer electronics & computing products industry digital ad spend 2016-2021
- Premium Statistic U.S. telecom industry: digital ad spend from 2017 to 2021
- Premium Statistic Metrics used by U.S. retailers to measure personalization initiative success 2019
- Premium Statistic Change in digital business performance of U.S. retailers in 2019, by indicator
- Premium Statistic Barriers to personalization strategy implementation and growth in U.S. retail 2019
- Premium Statistic Desktop ad spend in the U.S. 2010-2022
Other regions
10
- Premium Statistic Digital ad spend growth in Ireland 2023, by format
- Premium Statistic The 10 worst stock performances of the CAC 40 companies in France 2019
- Premium Statistic Digital advertising expenditure in Russia 2022, by segment
- Premium Statistic Digital share of advertising spending in Poland 2008-2015
- Premium Statistic Share of selected major companies using digital advertising in Finland 2019
- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
- Premium Statistic Digital marketing use in Norway 2020, by channel
- Premium Statistic Digital advertising expenditure in Spain 2018-2022, by format
- Premium Statistic Programmatic ad spending in Italy 2014-2022
- Premium Statistic Leading metrics tracked by marketers worldwide 2022
Related statistics
10
- Premium Statistic Digital ad spend in Sweden 2022, by format
- Premium Statistic Challenges of data use in digital advertising worldwide 2021
- Premium Statistic Digital marketing use in the Sweden 2020, by channel
- Premium Statistic Swedish companies with most effective digital marketing 2020
- Premium Statistic Industries with most effective digital marketing in Sweden 2020
- Premium Statistic Growth of search ad spend in Europe 2012-2022
- Premium Statistic Display ad spend in Ireland 2018-2023
- Premium Statistic Search ad spend in Ireland 2018-2023
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic Digital video advertising spending in the UK 2011-2023
Further Content: You might find this interesting as well
eMarketer, & Various sources (Purch). (November 24, 2014). Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, und Various sources (Purch). "Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014." Chart. November 24, 2014. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, Various sources (Purch). (2014). Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, and Various sources (Purch). "Leading Metrics for Native Advertising Campaigns Performance Measurement According to U.S. Advertisers in 2014." Statista, Statista Inc., 24 Nov 2014, https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer & Various sources (Purch), Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 Statista, https://www.statista.com/statistics/369938/native-ad-metrics-usa/ (last visited May 13, 2024)
Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 [Graph], eMarketer, & Various sources (Purch), November 24, 2014. [Online]. Available: https://www.statista.com/statistics/369938/native-ad-metrics-usa/