Industry revenue of “retail trade in textiles, clothing, footwear and leather goods“ in South Africa 2011-2023
However, the industry has begun to show signs of recovery especially from a retail perspective with revenues generated from the sales of textiles, clothing, footwear and leather goods in South Africa, expected to increase from 11.5 billion in 2016 to over 17.5 billion in 2023. An incentive program initiated by the country’s Department of Trade and Industry in 2009, to make the domestic textile and clothing industry more competitive, has played a key role in this retail and wholesale recovery.
Local manufacturing is gathering steam across many sectors including clothing as the government promotes Made in South Africa labels. Retailers have also started supporting domestic sourcing, which in turn allows them to respond more positively and quickly to dynamic market trends and diminishes their exposure to currency fluctuations.
E-commerce is experiencing robust growth in the country, mainly due to lower prices and overall convenience. As a result online fashion sales are expected to emerge as the second largest e-Commerce category in the country by 2023, just behind electronics and media.