Instagram usage in UK 2024, by age and gender
Instagram’s appeal in the United Kingdom is the strongest among women between 25 and 34 year, with 15.8 percent of the popular photo and video platform's demographic being women in this age group. Overall, 55.6 percent of Instagram's audience in the UK were women, while men engaging with Instagram were 44.4 percent of the total.
Instagram in the United Kingdom
In January 2024, Instagram counted over 34.5 million users in the United Kingdom. This represents an increase of 11 percent from the corresponding month in 2023, when Instagram users in the country were approximately 31 million.
Audiences of millions
The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. David Beckham was the United Kingdom’s most popular celebrity influencer with over 65 million followers, followed by singer Dua Lipa with a following of 58 million (as of 2020).